Weekly campaign optimization routine

Who this is for

• Teams running campaigns every week.
• Solo users who want steady improvements without guesswork.
• Managers who need a repeatable review process.

Before you start

• Set one fixed weekly review time.
• Collect campaign names, templates, and key results.
• Choose one metric to improve next week.

Step-by-step workflow

1. Review opens, clicks, and follow-up results from last week.
2. Pick one thing to change (subject, CTA, or audience).
3. Prepare next campaign with only that one major change.
4. Run and compare results to previous week.

How to verify success

• You can clearly state what changed this week.
• You can clearly state if result improved or not.
• You can name the next test for next week.

Common mistakes / troubleshooting

• If results are noisy, send smaller test batches.
• If too many changes happened, reset and test one variable only.
• If process slips, use a short review template every week.

What to do next

• Keep a shared changelog so the team learns faster.
• Promote winning templates into your standard library.