Read overview and click report correctly

Who this is for

• Users with data on screen but unsure what to do next.
• Teams that need a daily follow-up routine.
• Managers who want clear decision rules for campaigns.

Before you start

• Define 3 states: no open, open/no click, click/no reply.
• Pick one person who reviews reports each day.
• Decide your follow-up speed targets for each state.

Step-by-step workflow

1. Open Overview for quick campaign health and recent activity.
2. Open Click Report to see who showed strongest intent.
3. Prioritize follow-ups for clickers first.
4. Rework message angle for open/no-click recipients.

How to verify success

• Your team has a clear daily follow-up list.
• Clickers are contacted faster than open-only contacts.
• No-click groups are reviewed, not ignored.

Common mistakes / troubleshooting

• If team disagrees on priority, write one simple decision matrix.
• If follow-up is slow, assign one owner and deadline each day.
• If reports feel confusing, reduce campaign variables and retest.

What to do next

• Use this process after every broadcast.
• Log what changed and what worked each week.