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Tracking and results

Understand opens and clicks

Read results without mistaking them for replies.

Updated 6 October 2026

Tracking results and destination links
Example view. All names, addresses, and activity are fictional.
Tracking results and destination links

Steps

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Worth knowing

  • Opened means the email's tracking image was loaded. It does not guarantee someone read the message.
  • Clicked means a tracked link was requested. Email safety checks can also do this.
  • Gmail and Apple privacy tools cannot always be distinguished from a genuine reader. PitchTrack filters some known automated activity, not all of it.
  • Click tracking is a Pro feature. Ordinary website links are tracked automatically on eligible tracked sends; you do not need to add each one with the Tracked Link tool.
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