How open and click tracking works

Who this is for

• Users who want to understand their report data better.
• Teams deciding who to follow up with first.
• Managers explaining campaign results to artists or clients.

Before you start

• Remember: opens are a signal, not a guaranteed reply.
• Use tracked links if you want click reports.
• Test with a small list before a large campaign.

Step-by-step workflow

1. Send a tracked email with one clear tracked link.
2. Watch for open events and click events in dashboard.
3. Compare campaigns by both open and click behavior.
4. Use click behavior to decide who to message first.

How to verify success

• Open events and click events appear for test sends.
• Tracked link destination in report matches what you sent.
• You can explain which contacts are warm vs cold.

Common mistakes / troubleshooting

• Low clicks with high opens often means weak CTA or wrong audience.
• Missing clicks usually means the link was not tracked.
• Odd open timing can happen because some inboxes pre-load images.

What to do next

• Read Read overview and click report correctly.
• Run the weekly review in Weekly campaign optimization routine.