Your signature is a trust check
Many recipients look at the signature before they decide if the sender is credible.
If your signature looks messy or outdated, reply rates can drop.
Keep it short and clear
Use only key details: name, role, and one main action link.
Too many links make people hesitate and click less.
- Name and role
- One main link
- Small set of supporting links
Simple build and test flow
Create the signature in dashboard, send a test, then approve it for live use.
If you have different sender roles, use role-based versions with the same layout.
Common problems
Broken links and old job titles are common and easy to miss.
Changing signatures too often during one campaign can confuse result tracking.
What to check each month
Run a quick quality check so signatures stay accurate.
- All links work
- Role and contact details are current
- Layout is readable on mobile
- Correct version is active
Pre-campaign checklist
Do this before every large send.
- Signature looks clean
- Main CTA is clear
- Links are tested
- Rollback version saved
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