PitchTrack outreach guide

Music outreach email examples you can adapt

The message should change with the recipient. Use these examples as a structure, not a reason to send the same pitch to everyone.

By PitchTrack team · Updated

Gmail compose with the PitchTrack toolbar
Example view. All names, addresses, and activity are fictional.
Gmail compose with the PitchTrack toolbar

A label demo

Lead with fit and make the listening route obvious. Check the label's submission rules before using this structure.

Fictional example. Adapt the details before sending.

Subject: Alex Rivers - two unreleased tracks

Hi Sam, I am Alex Rivers. Your recent releases made me think these tracks could fit your label. Listen privately: https://example.com/demo Both are unsigned. Happy to send more details if they are of interest. Thanks, Alex

A press or radio pitch

Make the date and relevance clear. Offer useful materials without attaching a large bundle someone has not asked for.

Fictional example. Adapt the details before sending.

Subject: Alex Rivers - Night Drive, out 20 November

Hi Maya, I am sharing Night Drive ahead of its 20 November release. Your recent coverage of independent electronic releases felt like a good fit. Listen: https://example.com/night-drive Press information and artwork: https://example.com/press Would you consider it for your upcoming coverage? Best, Alex

A booking enquiry

A booker needs a relevant proposal and enough context to assess it, not a generic request to listen.

Fictional example. Adapt the details before sending.

Subject: Alex Rivers - spring live dates

Hi Jordan, I am planning spring dates for my live electronic set and thought your programme could be a fit. Live clip and short biography: https://example.com/live I am available in April and May. Would it be useful to discuss an opening slot? Best, Alex

Turn a useful example into a template

Keep the repeatable structure in PitchTrack Templates. Replace the person's name, the reason for contacting them, dates and links each time. If you need automatic contact details in a broadcast, insert supported tags rather than leaving square-bracket placeholders in the message.

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