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How to Send Music Demos (Step-by-Step)

If demo outreach feels hard, this guide gives you a simple order to follow so you always know what to do next.

Start setupOpen Help Center
Step 1
Clean your contact list
Step 2
Send one clear message
Step 3
Follow up using report data

1) Prepare your list first

Start with contacts, not copy. A clean list gives better results than a perfect email on a bad list.

  • Use simple groups like Labels, DJs, Press, and Promoters.
  • Remove duplicates and invalid addresses.
  • Add short notes so you remember each contact.

2) Keep your email short

Most people scan in seconds. Keep your message simple and ask for one action only.

  • Say who you are in one line.
  • Share one main link (for example your track).
  • Ask one direct question.

3) Follow up in order

Do not guess. Use your open and click data to decide who gets a follow-up first.

  • Clicked: follow up first.
  • Opened but no click: shorten your message and CTA.
  • No open: test a better subject line later.

FAQ

How long should my demo email be?

Short. Most people only read a few lines.

Should I send the same message to everyone?

No. Use small variations for each audience group.

Who should I follow up with first?

Start with people who clicked your link.

Related resources

First tracked email checklist
Run a quick test before real outreach.
Broadcast launch guide
Simple campaign setup and send flow.