PitchTrack outreach guide
How to send a music demo to a label
A useful demo pitch makes it easy to understand the music and decide whether it fits. Here is how to prepare one without overloading the message.
By PitchTrack team · Updated
Check the submission route first
Look for the label's current submission instructions. Some accept a private stream, some use a form and others do not accept unsolicited music. Use their requested channel rather than sending the same email everywhere.
Make the listening link ready
Use a working private stream when that is what the recipient asks for. Check it in a signed-out window, label the tracks clearly and avoid making someone request access. Include only the release details they need: artist, track names, status and availability.
Write a specific introduction
Say who you are, what you are sending and why this label fits. One relevant sentence is more useful than a long list of achievements. Do not describe a track as exclusive if you have already committed it elsewhere.
Fictional example. Adapt the details before sending.
Subject: Alex Rivers - Night Drive / label demo
Hi Sam, I am Alex Rivers. I enjoyed your recent melodic releases and thought these two unreleased tracks could fit your label. Private listening link: https://example.com/night-drive The tracks are unsigned and available for release discussion. Thanks for listening, Alex
Keep the contact useful for next time
Save the correct submission address or profile, the preferred contact method and a note about the label. If someone prefers Instagram or SoundCloud, keep them in Contacts and prepare a direct message instead of forcing them into an email audience.
Review, then leave room for a response
Check the name, subject, link and any attachments before sending. A follow-up is optional, not a required sequence. Follow the recipient's stated response policy and avoid chasing based only on tracking activity.