What your opens and clicks actually mean

PitchTrack records an open when its tracking image is loaded. The reader may have opened the email, but an email provider may also load images in the background.

Apple privacy tools, Gmail image handling, image blocking, and cached images can all affect results. Filtering helps with known automated activity; it cannot make the remaining events verified reads.

A click is a request for a tracked link. Safety tools sometimes visit links before a person does. Forwarded messages can also leave activity attached to the original recipient address.

Link activity shows the destination URL. Activity lists individual records; By link groups the totals. Unique addresses are not a verified number of people.

Keep the same date range and tracking filters when comparing broadcasts. Older summary-only records may not have detailed dates or links and are excluded from detailed totals.

If the message is not getting useful responses, review whether it fits the audience. Then try a clearer subject, a shorter message, or a better listening link. Changing everything together makes it harder to learn what helped.

In a fictional three-recipient send, there might be ten recorded opens across two addresses and four clicks associated with one address. Those are different measures: total events, unique recipient addresses and destinations requested.

Ten opens does not mean ten people read the pitch. Four clicks does not establish four listens. Open the recipient and link views, keep the same filters and use the report alongside actual replies or conversations.